Popular for its cutting edge and contemporary coverage, its international approach and its balance of technical and managerial topics of central importance to develop an understanding of this topic, this book is ideal for students or practitioners of e-business or ecommerce at any level.
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ISBN13: 9781599181929
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing
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