Comments

1. Christopher W. Taylor Said,

   Review by Christopher W. Taylor for Logo Design Love: A Guide to Creating Iconic Brand Identities
   Rating:
   David Airey has nailed the topic of logo / identity design right on the head!

   I have been fortunate enough to have a handful of my logos featured in a few best selling books. By no means do I consider myself an expert, but instead (just as every designer should be): a constant learner. Success is fleeting and then it’s back to the drawing board to try and repeat the process. Just as every designer with a beating heart, I have questioned my design process, my pricing, my abilities, and my skill at negotiating with the client. Logo Design Love gave me the confidence to say: “You know what? I’m doing ok, but here’s what I’m going to work on…” David Airey has come as close to mastering the topic as one can and he translates his methods flawlessly into an easy to understand series of steps that are sure to get your designs on the right track every-time. I am pleased to say that though I have been using much the same approach as David when constructing logos, I took some very valuable tips and strategies away from this that I can not wait to apply to my next identity design!

   Perhaps the best thing about this book is that it can serve as the perfect way to educate your client on the concept and process of logo design! 2009 found many of my clients consistently trying to pit my prices against crowd-sourcing sites even though there was absolutely no comparison in the quality and level of service between us…AND IT’S FRUSTRATING! VERY, VERY FRUSTRATING! You must remember that to the average client: a logo is just a logo and therefore shouldn’t cost that much to create…to make matters worse, we designers have collectively pandered to this mentality instead of correcting it. This book, when given to your client, will correct it! I am going to buy a handful of copies and every-time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic to ensure that we are on the same page. If you like the idea of having a smoother client-designer relationship, you’d be smart to do the same. I managed to read the book in two sittings, so don’t worry, it will not delay the process, but will undoubtedly save much time and frustration. Thank you David Airey for such a valuable contribution!

2. Victor Zuniga Said,

   Review by Victor Zuniga for Logo Design Love: A Guide to Creating Iconic Brand Identities
   Rating:
   David’s book is more than a guide to creating iconic brand identities, is a guide to be a more successful graphic designer in anyway. The book was easy to follow and there is nothing bad I can say about it. I am a graphic design student and this book is very inspiring, I can only say that is an excellent read. I have learn more from this book than any graphic design professor I have had.

3. blue shock girl Said,

   Review by blue shock girl for Logo Design Love: A Guide to Creating Iconic Brand Identities
   Rating:
   This is a great book for anyone in the graphic design business. I have read many books on many design topics in the past year. This one, by far, is the best! It packs the essential information you need to know about logo design and design business practices all in an easy to read, quick format. I have recommended this book to many designer friends and my graduate school professors. It would be great to use as a college resource book for design courses.

4. Kristin Said,

   Review by Kristin for Logo Design Love: A Guide to Creating Iconic Brand Identities
   Rating:
   I really enjoyed reading this book. It’s fairly short and to the point and will hold your attention unlike a lot of books I have purchased in this category. I wasn’t sure I needed it at first. I have quite a few books on my bookshelf on this subject, some that I have never been able to stomach for more than a few pages. This book is not one that will sit on your shelf unread. It’s chock full of useful, real life business advice for the freelance designer. David also walks you through his identity design process using real examples. This is everything I wanted to learn in school, but never did. If you are a graphic designer and you haven’t read this, you are doing yourself a huge disservice.

5. D. Bonneville Said,

   Review by D. Bonneville for Logo Design Love: A Guide to Creating Iconic Brand Identities
   Rating:
   The favorite books on my shelf, in all subjects, are always small. Small does not mean scant. My favorite small books are always incredibly dense, and have dispensed with extraneous chapters, trivial pursuits, and needless diversions. David Airey’s “Logo Design Love” is such a book. It is a comprehensive survey of the logo design process. It’s easy to read quickly. It’s lovely to hold. It has that “now this is a book I want to keep” feel to it, and is reserved on my shelf in my favorites section. Or “favourites” as David might put it.

   I know David from his blog. His personal, conversational tone on his blog bleeds right over to the book. Warm yet consummately professional. He tells you what you need to know about logo design, and refrains from abstruse pontificating that some other “Goliath” design books get mired in. That is very refreshing!

   If you are looking to break into the designing of logos and brands, there is no better book I’m aware of to do that succinctly, on budget, and on time, than Logo Design Love. Big things do come in little packages sometimes!

   Highly Recommended!

   Douglas Bonneville
   
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