www.1and1.com In this webinar 1 & 1 Internet is New Aaron and Ryan Hayes explains how you can use Search Engine Marketing to help grow your business. Google has become a multi-billion dollar company on the success of search engine marketing. Now it’s time for you to put this powerful tool to use for your business. In this presentation we will cover basic overview of search engine marketing How to use pay per click marketing to drive more traffic to your site Best practices to increase your ROI Tips for writing a good ad copy Download slides from SlideShare: 1a1s. Us * Recorded live on 11 August 2011. Registration & check schedule for upcoming Webinars www.1and1.com

Part search engine marketing can seem overwhelming. Marketing expert Bryan Eisenberg simplifies the procedure by its 5 Rs of Search Marketing. He explains how the content of your site must be (1) relevant, (2) build your reputation, (3) Remarkably, (4) readable, and (5) of sufficient scope. Relevant. You must have content that speaks to what people are interested in. reputation. You gradually develop a reputation for providing useful, relevant content. Increasingly review of your site get noticed by Google. Remarkable. Only really big (or really bad) content is annotated or linked to. This requires that small businesses should do careful niche marketing so they can excel in one area. The increase in Zappos.com is because of their pursuit of excellence. Legibility. Make sure your HTML is correct, title tags are in place, headings, keywords, etc. But also formatted to be read using headings, bulleted lists, graphics and infographics. There is an unfortunate tendency to use smaller fonts on web pages, which reduces the readability. With increased use of mobile devices, this is becoming a major problem. Range. When you develop your content, write about topics that have a broader interest to attract enough traffic to your site. Bryan Eisenberg is a principal at Bryan & Jeffrey Eisenberg and Associates. He communicates principles for converting growth through speeches for companies and industry seminars. This interview was recorded at Search Engine Strategies …
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