Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website
REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including crai
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Comments
Adds information and updates information disclosed in previous works so the reader in 2009 is informed about online retail sales,
I liked this book. I’m not a fan of online retailing. But it can be done, and if a book does a reasonably good job introducing the reader to some good information on the subject, then I feel obligated to write a short review and post it on Amazon. This book is well written, well outlined & organized, and fills a void in the literature available on online retailing.
A few years ago I read and reviewed Unofficial Guide to Starting a Business Online (Unofficial Guides). I think I gave that book a 4-star as well. It did not fair as well with some other reviewers. But I think they were unjust. The instant book being reviewed probably could be called “Part II” of that book in my humble opinion. It adds information and updates information so the reader in 2009 is pretty informed on the topic of setting up a retail sales site or presence online today.
The Table of Contents (TOC) for this book is quite detailed. It will tell you exactly what is covered in this nice little book. I encourage you to take a look at the Search Inside feature Amazon offers for this book. It is there you can see the TOC for free.
Four other books that will probably interest you if you are into online retail sales are: Sell on Amazon: A Guide to Amazon’s Marketplace, Seller Central, and Fulfillment by Amazon Programs, Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich, ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, & craigslist 4 Everyone. They will supplement the material covered in the instant book being reviewed. I have posted reviews for each on Amazon. 4 stars!
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This book was of interest to me because I am always looking for new ways to expand my small eBay business and my website. It helped on both fronts – it was informative, up-to-date, and encouraging. It also covered some of the other sites you can potentially use to sell products – Amazon Marketplace, Yahoo, online classified (i.e. Craigslist) and several others. There are pros/cons given for each, and the fee structure(s) associated with selling on various sites. I found the fee tables particularly helpful when grouped together, because you could see the real difference between the sites’ costs. The book is quite reader-friendly – it’s easy to understand an implement. It would be best suited for people who are already on eBay and actively selling; it didn’t seem like a good introduction to the web/eBay/ecommerce and was for slightly more advanced users. I wish the author would have expanded a bit more beyond the big three (eBay/Amazon/Yahoo) and maybe delved deeper into alternative sites (i.e. Etsy, iOffer, etc) so we could know a bit about these smaller alternatives.
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